Growing your Individual Donor Base: How Nonprofits of Any Size Can Grow through Grassroots Fundraising

Date: Thursday, October 27th
Time: 11:00am-12:30pm
Place: Spring A

Individual donors can be a consistent source of funding for nonprofits because unlike foundations and corporations, most individuals can and will continue to give to an organization over their lifetime and perhaps even beyond.  Learn how to start, develop and grow you individual donor base while diversifying your funding streams.  Special focus will be on the legacy of grassroots fundraising and the unique benefits of issues-based fundraising.

Speakers:

	Steve Lew Senior Project Director CompassPoint Nonprofit Services		Priscilla Hung Program Director Community Partners
	Jason Rieckewald-Schmidt Fundraising, Donor Database, and Online Social Media Consulting Within Reach

Is There An App For That? Leveraging Social Media for Social Justice

Date: Thursday, October 27th
Time: 11:00am-12:30pm
Place: Spring C

Social media is now ahead of email in terms of online activity and accounts for over 10% of user time spent on the Internet. Recognizing that this shift is a powerful vehicle by which to communicate social justice messaging, many nonprofits are using social media to raise funds for their programs, inspire advocacy, and raise awareness. This workshop will address how to leverage social media more effectively, overcome challenges, and draw supporters to their cause.

Speakers:

	Keith Kamisugi Director of Communications Equal Justice Society		Bilen Mesfin Communications Consultant/Principal Change Consulting
	Mariam Hosseini Director of Communications Asian Law Caucus		Frances kai-hwa Wang Online Communications Chair American Citizens for Justice Advisory Board

Making Census Data Work for You

Date: Friday, October 28th, 2011
Time: 10:45am-12:15pm
Place: Sakura B

Census 2010 was a huge success in terms of our community mobilizing and participating. Now that the actual taking of the census is over and data is starting to be released, we need to begin looking at how to use the community to further our work. In addition to the Census 2010 data which is continuing to roll out, we have the first set of 5-year American Community Survey data available (for 2005-2009), as well as multiple sets of 3-year and 1-year ACS data. This is a new era where we need to learn how to use ACS data and Census 2010 data together to advocate, fundraise, educate and communicate for and about our work and issues. In order to help community members maximize the benefits from these data sets, this workshop will focus on providing practical tips and tools on how to access and use data from the Census Bureau to further our community’s work.

Speakers:

	Jonathan “Tana” Lepule Executive Director Empowering Pacific Islander Communities (EPIC)		Howard Shih Census Programs Director Asian American Federation
	Hannah Stone Director of Development Asian American Justice Center		Linda Clark Information Services Specialist U.S. Census Bureau
	Shaun Au Community Organizing and Research Assistant Asian American Institute

More Pain, Less Gain...Securing Funding in Tough Times

Date: Thursday, October 27th
Time: 2:30pm-4:00pm
Place: Spring A

In these tough economic times, nonprofits continue to face severe fundraising challenges. One of those fundraising challenges is the dramatic reduction in community contributions from corporations and their restructuring of their funding priorities to focus on specific areas. In response to this changing corporate landscape, how do nonprofits build strategic, mutually beneficial partnerships with corporations? What kinds of partnerships are corporations looking for? How can nonprofits best position themselves to ensure their programs get noticed? This workshop will offer insights from corporate representatives, and best practices and tips on how to strengthen relationships with corporate funders.

Speakers:

	David Lin Executive Director, External Affairs AT&T		Nita Song President, COO IW Group, Inc.
	Cheryl Pearson-McNeil Senior Vice President, Public Affairs and Government Relations Nielsen		Fatima Angeles Director of Evaluation and Organizational Learning The California Wellness Foundation
	Randy Chun Regional Vice President Wells Fargo Foundation

The Rise of Community Voices: How We Convey Our Messages in the Changing Media Landscape

Date: Thursday, October 27th
Time: 2:30pm-4:00pm
Place: Spring C

As traditional, mainstream news outlets struggle to adapt to today’s changing media scene, grassroots groups and social entrepreneurs are experimenting with new models that tap into the power of media to address community issues and problems. The rise of social media, the affordability of video production, and the increased demand for local content are creating a type of “perfect storm”: community organizations, the ethnic media and “hyper-local” media projects are seizing on these opportunities to play a bigger role in our civic dialogue. These models are combining the new and the old in innovative ways, from cheap Flip cameras and Facebook networks to old-fashioned journalism practices and on-the ground organizing and partnerships.

Speakers:

	Jon Funabiki Executive Director Renaissance Journalism Center		Ashley Alvarado Public Engagement Manager California Watch
	Tiny Gray-Garcia Co-founder and Executive Director POOR Magazine/Prensa POBRE		Laura Saponara Communications Director ACLU of Northern California

What’s Age Got To Do With It? Building a Multigenerational Movement

Date: Friday, October 28th
Time: 2:00pm-3:30pm
Place: Spring B

This interactive session will examine issues related to generational change in leadership and building a multigenerational movement through case scenarios, exercises, presentation of examples and discussions. Drawing on the work done by the Building Movement Project and presented in Working Across Generations: Defining the Future of Nonprofit Leadership, participants will learn about similarities and differences between generations of movement builders, especially between those who came of age in the 1960s and 1970s and those in newer generations. The session will offer the opportunity to re-examine our current assumptions and relationships between generations as well as ideas to shift organizational culture and structure that can promote greater trust and more shared leadership across generations.

Speakers:

Helen Kim Team Member Building Movement Project